WWF. Setting the Standard for Sound Conservation

WWF’s conservation work is grounded in science. Our scientists develop innovative approaches and apply the best available information to efforts directed at meeting the needs of both nature and people in a changing world.

WWF draws on biology, hydrology, oceanography, and the social sciences to advance cutting-edge conservation tools and methods, connect natural and social systems, and tackle emerging threats. Our scientists track conservation needs and lead regional and global analyses to identify and set priorities for the world’s valuable habitats and species. We also rely on the scientific process to ensure that our on-the-ground conservation programs are effective and producing measurable results.

We harness the power of science to advance conservation of the most important species and places. Scientific publications, computer-based tools, and data sets generated by WWF strengthen the integrity of conservation efforts worldwide. WWF’s seminar and symposia series foster scientific discourse and facilitate the cross-fertilization of ideas across sectors. Other conservation organizations, government agencies, and academic researchers regularly adopt WWF’s innovations.